reporter: Miguel Dominguez
Ruby Johnson is the custom couture designer for Ruby Ellen Designs (R.E.D. Haute Couture) in Calgary, Canada. Ruby is quite the ‘afashionado’ when it comes to conceptualizing a woman’s dream dress. She Works closely with each client, providing an intimate and interactive setting, involving the client in the complete fashion experience.
R.E.D.’s latest collection is based on rising from ashes and finding a mosaic of beauty from fragmented fabric and lace, destined to slip through the shears, only to be swept from the sewing room floor. By weaving together expert tailoring, whimsy, natural silks and a raw vulnerability, Ruby has created a dream cloud of softness and femininity with a breezy sway.
Each piece is accessorized with one-of-a-kind jewelry by Jolanta Fashions, designed specifically to the client’s desires, matching her special gown. Born in Poland, Jolanta moved to Canada in 1991. She started Jolanta Fashions in 2009, converting a long-time passion into a high-end custom jewelry business. Using only natural materials, Jolanta never repeats a design. She has been working closely with Ruby since 2011, and is part of the R.E.D Collective.