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Tuesday, July 9, 2013

ALTAGAMMA: ITALIAN CONTEMPORARY EXCELLENCE 20th Anniversary Book Launch

reporter: Miguel Dominguez  •  text: Rizzoli



Cristina Morozzi, who curated the Altagamma Collection,
with Armando Branchini, the Vice Chairman of Fondazione Altagamma

A visual celebration of Italian luxury and the essence of design sensibility. The Altagamma Foundation was created in 1992 to gather under one umbrella Italian companies whose brands are known internationally for excellence. Altagamma promotes Italian industry and the traditional culture that sustains it. The companies included are all prized for innovation, quality, service, design, and prestige, and include Bulgari, Driade, Ermenegildo Zegna, Gucci, Illy, Tod’s, and Persol—just to name a few. To mark the twentieth anniversary of the Altagamma Foundation, this lavishly illustrated volume celebrates Italy’s most significant brands through the work of Magnum Photo and Contrasto Agency’s most important photographers, including Paolo Pellegrin, Alex Majoli, Massimo Siragusa, Lorenzo Cicconi Massi, Daniele Dainelli, and Marta Sarlo, among others. In these images, each brand is no longer just an icon of luxury, but becomes a summation of something uniquely Italian: a synthesis of culture, conviction, and entrepreneurial spirit.


The Altagamma Foundation was founded in 1992 to bring together and promote high-end Italian companies and brands (and the Italian culture that sustains them) throughout the world. The members of the foundation include top companies in design, fashion, food, jewelry, and other industries, who are internationally known for their innovation, quality, service, design, and prestige. The founding partners include Artemis, Valentino, Versace, and Kartell, among others.









Matt Paget, Ducati representative











 






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