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Tuesday, July 9, 2013

ELVIS AND THE BIRTH OF ROCK & ROLL by Alfred Wertheimer - book signing

reporter: Miguel Dominguez  •  text: Taschen


On May 9 at Taschen Books, Early Rock followers were offered the opportunity to meet Alfred Wertheimer, who was personalizing his limited edition book Elvis and the Birth of Rock and Roll. This was a rare opportunity to own a collection of images taken of young Elvis in 1956 and 1958.


“Elvis who?” was photographer Alfred Wertheimer’s response when, in early 1956, an RCA Victor publicist asked him to shoot an up-and-coming crooner from Memphis. Little did Wertheimer know that this would be the job of his life: just 21 years old, Elvis Presley was—as we now know—about to become a legend. Trailing him like a shadow, Wertheimer was given unlimited access to get up close and personal with Elvis; even as the singer was seducing young women in dark hallways, he allowed the photographer to record his every move.


Wertheimer took nearly 3,000 photographs of Presley that year, creating a penetrating portrait of a man poised on the brink of superstardom. Extraordinary in its intimacy and unparalleled in its scope, Wertheimer’s Elvis project immortalized a young man in the very process of making history. (Just a month after he shot Elvis recording the “Don’t Be Cruel”/“Hound Dog” record, it became the first ever to top all three Billboard charts.)




Alfred Wertheimer was born in Germany in 1929, emigrated to America and settled in Brooklyn as a young boy. He took an early interest in architecture and design, which led him to Cooper Union, from which he graduated in 1951. Wertheimer’s photographs, which first gained national attention after Elvis Presley died on August 16, 1977, capture the metamorphosis of pop music and the cultural transformation of America.

Chris Murray, the book editor, interviews Alfred on his book

Chris Murray, Director of Govinda Gallery, has organized over 200 exhibitions of many of the leading artists of our time, from Andy Warhol in the 1970s to Annie Leibovitz’s first exhibition in 1984. He is co curator of the Smithsonian Institution's exhibition 'Elvis at 21' and is the author or editor of over a dozen books.

Contributing author of the book is Robert Santelli, the executive director of the Grammy Museum and former CEO/artistic director of the Experience Music Project. He is the author of nearly a dozen books and a contributor to magazines such as Rolling Stone.


This Collector’s Edition of just 1,706 numbered copies signed by Wertheimer, brings together his most remarkable Elvis shots from 1956, along with a selection of his historic 1958 pictures of the star being shipped off to an army base in Germany. Though many of Wertheimer’s photos of Elvis are among the best known, nearly half of the photographs in this book have never been published before. Each chapter is illustrated with an original poster created for this book by Hatch Show Print. Limited to a total of 1,956 numbered copies signed by Alfred Wertheimer, this book is available as Collector’s Edition, and also in two Art Editions of 125 copies each.











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