reporter: Miguel Dominguez
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Designer and Versani CEO Ara, was born in Liberia, Africa, where the beauty of the world struck him at an early age. Upon arrival in the United States in 1985, Ara turned to his artistic renderings and sought an outlet for his creative vision. Working from his loft in Soho, Ara began exhibiting his jewelry designs in 1992 at industry trade shows. Quickly finding enthusiastic buyers, Ara invested himself fully into building this business, eventually leading to the opening of his first NYC retail store on the edge of SOHO on Bleecker Street. Ara has now successfully opened the Versani Flagship Boutique in the heart of SOHO on Mercer Street, in addition to opening two more retail stores across the country - Mulberry Street in Nolita, NYC, and in Miami's South Beach.
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| Ara displays some of his creations on his wrist. All designs at his store are by him |
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| Magnificent Jeweler Ara displays mostly silver pieces at the store for walk in customers, but can recreate any design in gold or platinum, or any combination of each |
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| Rough coral, pumice stone, and pieces completely carved out of wood, agate or other semi-precious stones, sometimes with hidden silver or gold lining, make these rings some of the most coveted trinkets at the store |
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