Friday, March 15, 2013

M to M of M/M (Paris) book signing

reporter: Miguel Dominguez

The Payne Whitney House, which is the official venue for the Cultural Services of the French Embassy, was the place where Rizzoli New York had a book signing on March 3rd.

M to M of M/M (Paris) was the book featured, a 528 page monograph from the Design Studio of Mathias Augustinyak and Michaël Amzalag, now celebrating its 20th anniversary. This book records hundreds of their projects in Fashion, Music, Art, Graphics, and Visual Styling. In it are featured collaborations with a spectrum of creative worlds, including fashion works with Balenciaga, Calvin Klein, Stella McCartney, Marc Jacobs and Yohji Yamamoto; music works with Benjamin Biolay, Björk, Kanye West and Madonna; magazines such as Vogue Paris, Arena Homme+ and Interview; art projects and exhibitions at the Centre Pompidou, Tate Modern and Guggenheim Museum.

Michaël stands next to a seated Mathias

Michaël Amzalag and Mathias Augustyniak originally established M/M (Paris) as a graphic design studio in 1992. Their close associations with the music, fashion and art worlds have led to their becoming one of the most distinctive and acclaimed creative voices of their generation, within graphic design and beyond. While print, drawing, photography and an unconventional approach to typography lie at the heart of M/M’s work, they have also produced films, objects and interiors. ‘Our work is about expressing the idea of a dialogue. We transfer elements from fashion to music to art and back again."

Dung Ngo, Rizzoli Editor, with Mathias

Emily King, the book's author, is a graphic design historian and curator who has
written widely on design-related subjects.

Michaël and Mathias with founder of ART + COMMERCE Anne Kennedy

Jimmy Moffat of ART + COMMERCE with Michaël

Jimmy with Dung Ngo

Tastings caterers kept the guests happy by making sure their champagne glasses were always full

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